Assassin’s Creed “Jade”: Delayed Release and Strategic Shift by Tencent

Assassin’s Creed Jade: Delayed Release and Strategic Shift by Tencent

The gaming community was eagerly awaiting the release of Assassin’s Creed Codename “Jade”, the much-anticipated mobile game set in ancient China. However, to the dismay of fans, the release has been pushed back from its originally projected date this year to the year 2025. This unexpected setback marks a significant shift in strategy for Tencent, the developer behind the game.

Development Team Reassignment

According to a report by Reuters, Tencent, renowned as the world’s largest video game company, has made a pivotal decision to reallocate hundreds of employees from the Assassin’s Creed Codename “Jade” development team. These individuals are now tasked with working on DreamStar, a social game recently introduced by Tencent.

Assassin’s Creed Codename “Jade” has been in development for a substantial duration of at least four years, as disclosed by Reuters. This prolonged period of development underscores the dedication and resources invested in crafting an immersive gaming experience set in the rich backdrop of ancient China. The involvement of Tencent, a major player in the gaming industry, further highlights the significance of this endeavor.



Strategic Pivot by Tencent

The decision to delay the release of Assassin’s Creed Codename “Jade” is part of Tencent’s strategic pivot in its gaming portfolio. Recognizing the challenges associated with developing Western franchises for mobile platforms, Tencent aims to diversify its offerings and enhance profitability.

Focus on Profitable Genres

Tencent’s strategic realignment involves a shift towards genres that have demonstrated robust financial performance. Instead of solely relying on Western franchises, the company is now prioritizing games similar to Eggy Party by NetEase and Genshin Impact by miHoYo. These titles have not only captured the attention of gamers worldwide but have also yielded substantial profits for their respective developers.

Level Infinite Collaboration

Assassin’s Creed Codename “Jade” is a collaborative effort between Tencent subsidiary Level Infinite and Ubisoft, a leading game development company. This partnership underscores Tencent’s commitment to leveraging its resources and expertise to create compelling gaming experiences. Despite the delay in release, the collaboration between Level Infinite and Ubisoft remains steadfast, ensuring that Assassin’s Creed Codename “Jade” maintains its integrity and quality.

Upcoming Installment: Assassin’s Creed Codename Red

While fans eagerly anticipate the release of Assassin’s Creed Codename “Jade“, they can also look forward to another installment in the franchise. Assassin’s Creed Codename Red, the upcoming mainline release in the Assassin’s Creed series, is slated for launch by the conclusion of March 2025. This announcement serves to reassure fans that the delay in Assassin’s Creed Jade does not signify a halt in the franchise’s development.



In conclusion, the decision to postpone the release of Assassin’s Creed Jade represents a strategic maneuver by Tencent to optimize its gaming portfolio and focus on genres with greater profit potential. Despite the setback, fans can rest assured that the collaboration between Level Infinite and Ubisoft remains steadfast, ensuring the delivery of a captivating gaming experience upon release.

By Arya Kamandanu

Our online writer, our reviewer, a turn-base RPG enthusiast, a looter-shooter fan, oftenly called as a dead-game specialist. Everytime i played a game more than 500 hours, months later the game will be abandoned by its dev and publisher. I'm cursed.

One thought on “Assassin’s Creed “Jade”: Delayed Release and Strategic Shift by Tencent”
  1. Wow Thanks for this information i find it hard to search for great details out there when it comes to this material thank for the review website

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